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Catalyst Family · Conversational Commerce

Catalyst Convert

In Development

Turn conversations into commerce.

Customers do not shop in perfect workflows. They ask questions, change their minds, request alternatives, switch languages and expect businesses to remember context.

Catalyst Convert is being designed around that reality.

Conceptual flow

Illustrative
  1. 01

    Conversation

    Customer asks in their own words

  2. 02

    Understanding

    Need, context and intent interpreted

  3. 03

    Product discovery

    Relevant catalog items surfaced

  4. 04

    Selection

    Options compared, choice confirmed

  5. 05

    Fulfillment & payment

    Delivery details and payment arranged

  6. 06

    Order

    Structured order created

Concept of the journey Catalyst Convert is being designed to orchestrate. Not a screenshot of the product, which is in development.

See Catalyst Convert in action

A conversation that feels natural. A commerce engine working underneath.

The customer simply asks for what they need. Catalyst Convert understands the request, asks only what is missing, checks live commerce context, and moves the journey forward — without turning messaging into a form.

Not a form. Not a script. A guided commerce conversation.

Costume Store · Catalyst Convert

Messaging channel · assisted by AI

Illustrative workflow

Today

Type a message
Illustrative scenario · not a recording of live software

Order snapshot

From the illustrative journey
Product
—
Recommended size
—
Stock
—
Photo
—
Fulfillment
—
Status
—

The conversation stays human. Product, stock, sizing, fulfillment and order state stay structured.

The scenario above is illustrative product storytelling. It shows the workflow Catalyst Convert is being designed around; it is not a live demonstration and does not indicate commercial availability or measured performance.

01

Understand Natural Conversations

Catalyst Convert is designed to support natural customer dialogue — across languages and different conversational styles. Customers can ask in their own words, follow up, clarify or change direction, and the conversation is intended to stay coherent throughout.

  • Multilingual customer interaction
  • Context carried across the conversation
  • Handles questions, changes and alternatives
  • Designed for messaging channels such as WhatsApp

Illustrative experience

How a conversation could become discovery

The examples below illustrate the concept Catalyst Convert is being designed around. They are not recordings of the product and do not represent measured performance.

Illustrative experience

Concept · not live

Customer message

عندكم شي حق ولد عمره ٥ حق Book Day؟

Illustrative interpretation

Occasion
Book Day
Age
5
Recipient
Boy

Product discovery

Search the connected catalog for age-appropriate Book Day options

  • Illustrated picture bookAges 4–6
  • Story-character costumeBook Day
  • Early-reader box setAges 5+

Illustrative experience

Concept · not live

Customer message

Show me something similar but less expensive.

Illustrative interpretation

Reference
Last product shown
Constraint
Lower price
Similarity
Same category & use

Product discovery

Propose comparable alternatives below the previous price point

  • Alternative ALower price
  • Alternative BLower price

02

Discover Products Intelligently

Using connected merchant catalog information, Catalyst Convert is being built to match customer needs to relevant products, recommend suitable options and propose alternatives when the first choice is unavailable or not quite right.

Matching

Interpret needs and map them to catalog items.

Recommendations

Suggest relevant products based on the conversation.

Alternatives

Offer substitutes when availability or fit changes.

03

From Conversation to Commerce

The journey Catalyst Convert is designed to orchestrate — from the first message to an order awaiting confirmation.

  1. 01Customer Conversation
  2. 02Understand Need
  3. 03Discover Products
  4. 04Select
  5. 05Fulfillment
  6. 06Payment
  7. 07Order

04

Human When It Matters

AI handles normal interactions, while business users stay in control. Catalyst Convert is designed so teams can monitor conversations, intervene when needed, take over a conversation entirely and hand it back to automation when appropriate.

  • Monitor
  • Intervene
  • Take over
  • Resume automation

05

Connected Commerce

Catalyst Convert is being designed to connect with the platforms businesses already use. Planned integrations include:

  • WhatsApp Business Platform
  • Shopify
  • Payment providers
  • Other commerce systems

Integrations and availability may depend on provider approval, configuration and regional availability. Listed platforms are planned integrations and do not imply partnership or endorsement.

In Development

Status

Catalyst Convert is currently being developed by Catalyst Global Trading and Technology. It is not yet commercially available.